McBride bird blends is also a super-premium product. McBride’s is similar to rainforest in that it includes a higher amount of natural variety. McBride’s type of variety comes from years of consumer shows and breeder input. The natural ingredients found in McBride’s are an accumulation of feedback from consumers and breeders on healthy natural ingredients that they supplement their bird’s diets with. These are ingredients that, prior to the development of McBride’s, they could find in other bird diets. These ingredients include but are not limited to: broken cuttlebone, cinnamon sticks, bread sticks, spray millet chunks. McBride’s was a very rewarding blend to develop because we had so many positive contributors.